Write, John S. Advertising - 5th - Delhi TATA McGRAW-HILL PUBLISHING COMPANY LTD. 1986 - 545 p; ISBN: 007099658X Subjects--Topical Terms: Advertising advertising role in society,advertising role in the world of business,advertising media,advertising messages,planning and managing the advertising campaign,advertising and the future Dewey Class. No.: 659.1 WRI/Adv