Barker Melissa  <br/><br/>
Social media marketing:   A strategic approach  

 - Delhi   Cengage Learning India Private Limited   2013 
 - 1-380 
<br/><br/> Chapter 1 Why social media?<br/>Chapter 2 Goals and strategies<br/>Chapter 3 Identifying target audiences <br/>Chapter 4 Rules of engagement for social media <br/>Chapter 5 Publishing blogs<br/>Chapter 6 Publishing podcasts and webinars <br/>Chapter 7 Publishing articles, white papers and e-books <br/>Chapter 8 Sharing videos<br/>Chapter 9 Sharing photos and images <br/>Chapter10 Social networks <br/>Chapter 11 Microblogging <br/>Chapter 12 Discussion boards, social news and Q&A sites <br/>Chapter 13 Mobile computing and location marketing <br/>Chapter 14 Social media monitoring <br/>Chapter 15 Social media marketing plan  
<br/><br/><label>ISBN: </label>978-81-315-2101-4 
<br/><br/><label>Subjects--Topical Terms: </label><br/>General
<br/><br/><label>Dewey Class. No.: </label>658  / BAR/Soc