TY  - BOOK
AU  - Jain, Varsha
AU  - Varsha Jain
TI  - Consumer Behavior: A Digital Native
SN  - 9789353437695
U1  - 658.8342 
PY  - 2022///
CY  - Noida
PB  - Pearson India Education Services Pvt Ltd
KW  - Consumer Behavior
N2  - Consumer Behavior- A Digital Native is an honest attempt to capture and showcase how the millennial consumer is responding to the democratization of digital technology
ER  -