TY  - BOOK
AU  - Batra, Rajeev
AU  - Rajeev Batra
AU  - David A. Aaker
AU  - John G. Myers
AU  -  Freda Swaminathan
TI  - Advertising Management
SN  - 9789356065130
U1  - 659.1 
PY  - 2023///
CY  - Noida
PB  - Pearson India Education Services Pvt Ltd
KW  - Marketing Management
N2  - Advertising Management
ER  -