Mariarty, Sandra  Mitchell, Nancy  Wood, Charles  Wells, William <br/><br/>
Advertising & IMC  Principles and Practice 

 - 11th ed. 
 - Noida  Pearson India Education Services Pvt Ltd  2023 
 - 664p 
<br/><br/> Advertising & IMC 
<br/><br/><label>ISBN: </label>9789390394937 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising & IMC 
<br/><br/><label>Dewey Class. No.: </label>659.1  / MOR/MIT