TY - BOOK AU - Zore, Prerna AU - Godinho, Renita TI - Impact of Personalization in Online Shopping PY - 2023///-2024 CY - Margao-Goa PB - VVM's Shree Damodar College of Commerce & Economics KW - Project Report N1 - Project Report of TYBCOM; Contents: 1. Introduction AI based Personalization 2. Option in Personalization 3. Selections 4. Adding to Cart 5. Online Shopping ER -