TY  - BOOK
AU  - Keller, Kevin Lane
AU  - Swaminathan, Vanita
AU  - Parameswaran, Ambi MG
AU  - Jacob, Isaac C
TI  - Strategic Brand Management: Building, Measuring, and Managing Brand Equity
SN  - 9789353946135
U1  - 658.827 
PY  - 2023///
CY  - Noida
PB  - Pearson India Education Services
KW  - Brand Management
ER  -