Capon Noel <br/><br/>
Managing Marketing A Concise Approach 

 - New Delhi  Wiley India Pvt. Ltd  2015 
 - xxvii, 514p. 
<br/><br/>1. Marketing and the Firm<br/>2. Fundamental Insights for Strategic Marketing<br/>3. Strategic Marketing <br/>4. Implementing the Market Strategy<br/> 
<br/><br/><label>ISBN: </label>9788126548521 
<br/><br/><label>Subjects--Topical Terms: </label><br/>General management
<br/><br/><label>Dewey Class. No.: </label>658.8  / CAP-SIN