TY  - BOOK
AU  - Solomon Michael R.
AU  - Panda Tapan Kumar
TI  - Consumer Behavior: Buying, Having, and Beging
SN  - 9789389552430
U1  - 658.8343 
PY  - 2023///
CY  - Chennai
PB  - Pearson India Education Services Pvt. Ltd
KW  - General management
N1  - 1. Foundations of Consumer Behavior
2. Internal Influences on Consumer Behavior 
3. Choosing and Using Products
4. Consumers in Their Social and Cultural Settings
ER  -