Belch, George E., Belch, Michael A.  and Purani, Keyoor <br/><br/>
Advertising and Promotion  An Integreted marketing communications perspective 

 - 12 edition 
 - Chennai  McGraw Hill  2023 
 - 712p, 28*22cm  Paper Bond 
<br/><br/><br/>English 
<br/><br/><label>ISBN: </label>9789354600852 
<br/><br/><label>Subjects--Topical Terms: </label><br/>commerce
<br/><br/><label>Dewey Class. No.: </label>658.8/BEL