Kotler, Philip. <br/><br/>
Marketing management 

 - 16th ed. 
 - Chennai  Pearson  2023 
 - 596p. 
<br/><br/>fundamentals of marketing management --<br/>Understanding the market --<br/>Developing a viable market strategy --<br/>Designing value --<br/>Comm8unicating value --<br/>Delivering value --<br/>Managing growth. 
<br/><br/><label>ISBN: </label>9789356062665 
<br/><br/><label>Subjects--Chronological Terms: </label><br/>Marketing management 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Commerce
<br/><br/><label>Dewey Class. No.: </label>658.8  / KOT/MAR