TY  - BOOK
AU  - Prasad, Rahul
TI  - Consumer Retention and Satisfaction in Business Management
SN  - 9789391187347
U1  - 658.834/PRA/Con 
PY  - 2023///
CY  - New Delhi
PB  - Bio-Green Books
N1  - Book Purchased Under BCOM Funds @ Rs. 2,500/-with bill no: 365,dtd: 18/01/2024; Contents:
1. Introduction
2. Customer Value: Key for Consumer Retention
3. Customer satisfaction
4. Public Relations in Customer Dealing
3
N2  - The book fully explores the differences between customer satisfaction and loyalty as well as the relationship between the two. It also explains how customer satisfaction makes companies more successful and focuses on how to produce actionable outcomes from surveys that will help organisations to improve customer satisfaction. The content of the book is sequentially presented in the book for easy and comprehensive learning. The book aiming to help individuals gain a deeper knowledge of things that pertain to Consumer Retention and Satisfaction in Business Management. It is suitable for managers and practitioners who are responsible for customer service, satisfaction or loyalty in their organisations. It is meant to serve as an important book for students, lecturers and relevant academic courses, the book provides the only comprehensive and fully referenced text on the subject
ER  -