TY  - BOOK
AU  - Karnik, Vinit
TI  - Business of sports: the winning formula for success
SN  - 9788195609369
U1  - 769 
PY  - 2022///
CY  - Mumbai
PB  - Harsha Bhatkal
KW  - Sports
N1  - Introduction to marketing and sports marketing --
Marketing in a sporting  environment --
Market segmentation, targeting and positioning --
Strategic planning concepts and sporting applications  --
The marketing plan
ER  -