TY  - BOOK
AU  - Gupta, Prachi
AU  - Aggarwal, Ashita
TI  - Marketing Management: Indian Cases
SN  - 9789332587106
U1  - 658.8/GUP/Mar 
PY  - 2024///
CY  - Uttar Pradesh
PB  - Pearson India Education
KW  - marketing
N1  - Book Purchased Under BCA Funds @ Rs.385/- Invoice No: 332 dtd:13/11/2023; Contents:
1. MTR Foods- A Marketing Marvel
2. Customer Value- Explored, Created, Communication & Delivered
3. Customer Loyalty- The Ultimate Objective of Every Marketer
4.Starbucks India-The Human Coffee Experience
N2  - Marketing Management: Indian Cases is a casebook companion aimed to help readers understand the concepts of marketing in the Indian context. The booklet carries 23 contemporary cases which provide in-depth analysis of different marketing principles and theories as applied by various companies in India and Asia. This casebook will be useful for students pursuing MBA and PGDBM courses
ER  -