TY - BOOK AU - James Jonathan D. TI - McDonaldisation, Masala McGospel and Om Economics Televangelism in Contemporary India SN - 978-81-321-0473-5 U1 - 261.2945 PY - 2010/// CY - Delhi PB - SAGE Publications India India Pvt. Ltd N2 - 1 mcdonaldisation, masala mcgospel and om economics 2 charismatic televangelism: the global, evolving spirit 3 televangelism in india's context: historical and cultural issues 4 the construction of charismatic televangelism in india 5 hindu televangelism: the economics of orthopraxy 6 interpreting charismatic televangelism: pastors and the divided church 7 interpreting charismatic televangelism: hindu leaders and the contested nation 8 the mediation of charismatic televangelism 9 faith's flows, fragments and futures ER -