TY  - BOOK
AU  - Wimmer, Roger D. ; Dominick, Joseph R.
TI  - Mass Media Research : An introduction  (10th ed.)
SN  -  9781439082744
U1  - 302.23 WIM 
PY  - 2011///
CY  - new Delhi
PB  - Cengagae Learning
KW  - mass communication
KW  - Bachelor of Mass Media
KW  - communication
ER  -