Wimmer, Roger D. ; Dominick, Joseph R. <br/><br/>
Mass Media Research : An introduction  (10th ed.) 

 - new Delhi  Cengagae Learning  2011 
 - xii, 464 p. : ill. 
<br/><br/><br/>English 
<br/><br/><label>ISBN: </label> 9781439082744 
<br/><br/><label>Subjects--Topical Terms: </label><br/>mass communication--communication--Bachelor of Mass Media
<br/><br/><label>Dewey Class. No.: </label>302.23 WIM