TY  - BOOK
AU  - McQuail, Denis
TI  - Mass Communication Theory (6th ed.)
SN  - 9780803980693
U1  - 302.230/MCQ/Mas 
PY  - 2015///
CY  - delhi
PB  - Sage Publication
KW  - mass communication
KW  - Bachelor of Mass Media
KW  - communication
ER  -