TY  - BOOK
AU  - Kotler, Philip
TI  - Marketing Management (5th ed.)
SN  - 81-7808-654-9
U1  - 658.8 KOT/Mar 
PY  - 2003///
CY  - New Delhi
PB  - Prentice-Hall of India
KW  - Marketing Management
KW  - Commerce
KW  - Bachelor of Business Administration
ER  -