Saxena, Rajan <br/><br/>
Marketing Management (12th ed.) 

 - New Delhi  Tata McGraw-Hill  2020.  
 - xxiv,746p 
<br/><br/><br/>English 
<br/><br/><label>ISBN: </label>9789389538335 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Management--Bachelor of Business Administration--Commerce
<br/><br/><label>Dewey Class. No.: </label>658.8 SAX/Mar