TY  - BOOK
AU  - Etzel, Michael. J & Others
TI  - Marketing Concepts: concepts and cases (13th ed.)
SN  - 978-0070600904
U1  - 381.01 ETZ/Mar 
PY  - 2005///
CY  - New Delhi
PB  - Tata McGraw-Hill
KW  - Marketing Management
KW  - Commerce
KW  - Bachelor of Business Administration
ER  -