TY  - BOOK
AU  - kerin, Roger .A.; Hratley, Steven W.
TI  - Marketing : the core 
SN  - 9780078112065
U1  -  658.8/KER/Mar 
PY  - 2011///
CY  - New Delhi
PB  - McGraw Hill
KW  - Marketing Management
KW  - Commerce
KW  - Bachelor of Business Administration
ER  -