kerin, Roger .A.; Hratley, Steven W. <br/><br/>
Marketing : the core  

 - New Delhi  McGraw Hill  c2011 
 - xlix, 500 p 
<br/><br/><br/>English 
<br/><br/><label>ISBN: </label>9780078112065 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Management--Bachelor of Business Administration--Commerce
<br/><br/><label>Dewey Class. No.: </label>658.8/KER/Mar