TY  - BOOK
AU  - Kerin, Roger .A.; Hratley, Steven W.
TI  - Marketing (5th ed)
SN  - 978-0-07-066711-2.
U1  - 658.8 GRE/Mar 
PY  - 2008///
CY  - New Delhi
PB  - McGraw Hill
KW  - Marketing Management
KW  - Commerce
KW  - Bachelor of Business Administration
ER  -