TY  - BOOK
AU  - sheth, Jagdish N. ; Parvatiyar, Atul ; Shainesh, G.
TI  - Customer relationship manangement
SN  - 9781403928627
U1  - 658.812 SHE-Cus 
PY  - 2010///
CY  - New Delhi
PB  - Tata McGraw Hill
KW  - Customer relations | Customer services
KW  - Commerce
KW  - Bachelor of Business Administration
ER  -