TY  - BOOK
AU  - Shainesh, G & Sheth, Jagdish. N
TI  - Customer Relationship Management: a strategic perspective
SN  - 9781403928627
U1  - 658.812 SHA-Cus 
PY  - 2010///
CY  - Kolkata
PB  - Macmillan 
KW  - Customer relations | Customer services
KW  - Commerce
KW  - Bachelor of Business Administration
ER  -