Pati, Debashis <br/><br/>
Branding: concept and process 

 - New Delhi  Macmillan India  2002 
 - xi, 212p. 
<br/><br/><br/>English 
<br/><br/><label>ISBN: </label>9780333937150 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management, Branding--Bachelor of Business Administration--Commerce
<br/><br/><label>Dewey Class. No.: </label>658.827 PAT