TY  - BOOK
AU  - Sengupta, Subroto
TI  - Brand Positioning: strategies for competitve advantage
SN  - 9780074624012
U1  - 658.827 SEN/BRA 
CY  - New Delhi
PB  - McGraw Hill
KW  - Management, Branding
KW  - Commerce
KW  - Bachelor of Business Administration
ER  -