TY  - BOOK
AU  - Lane, Ronald & Others
TI  - Advertising Procedure (16th ed.)
SN  - 9788131719558
U1  - 659.1 LAN 
PY  - 2005///
CY  - New Delhi
PB  - Pearson Education
KW  - Advertising
KW  - Commerce
KW  - Bachelor of Business Administration
ER  -