TY  - BOOK
AU  - Kelly, Larry. D & W.J. Donald
TI  - Advertising Media Planning: a brand management approach
SN  - 978-0765640901
U1  -  659.1 KEL/ADV 
PY  - 2015///
CY  - New Delhi
PB  - Prentice-Hall of India
KW  - Advertising Media
KW  - Commerce
KW  - Bachelor of Business Administration
ER  -