TY  - BOOK
AU  - Kazmi/ Batra
TI  - Advertising & sales promotion (3th ed.)
SN  - 8174463941
U1  - 658.81 KAZ/Adv 
PY  - 2004///
CY  - New Delhi
PB  - Excel Books
KW  - Advertising & sales promotion
KW  - Commerce
KW  - Bachelor of Business Administration
ER  -