Kotler, Philip ; Arnstrong, Gary and et al. <br/><br/>
Principles of Marketing (13th ed..) 

 - New Delhi  Pearson Education  2018 
 - xxii, 701 p 
<br/><br/><br/>English 
<br/><br/><label>ISBN: </label>9789352865611 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Bachelor of Business Administration--Commerce
<br/><br/><label>Dewey Class. No.: </label>658.8 KOT/Pri