TY  - BOOK
AU  - Kotler, Philip ; Arnstrong, Gary and et al.
TI  - Principles of Marketing (13th ed..)
SN  - 9789352865611
U1  - 658.8 KOT/Pri 
PY  - 2018///
CY  - New Delhi
PB  - Pearson Education
KW  - Marketing
KW  - Commerce
KW  - Bachelor of Business Administration
ER  -