Dasgupta, Vaswar <br/><br/>
Marketing Mantra: the real story of direct marketing in India 

 - New Delhi  Prentice-Hall of India  2001 
 - XI,162p 
<br/><br/><br/>English 
<br/><br/><label>ISBN: </label>978-8120314375 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing | management | cases | and | Marketing Management/ direct marketing--Bachelor of Business Administration--Commerce
<br/><br/><label>Dewey Class. No.: </label>658.814/DAS/Mar