Kotler, Philip <br/><br/>
Marketing Management (11th ed.) 

 - New Delhi  Pearson Education  2003 
 - xxix+706p., pb 
<br/><br/><br/>English 
<br/><br/><label>ISBN: </label>81-7808-654-9 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Management--Bachelor of Business Administration--Commerce
<br/><br/><label>Dewey Class. No.: </label>658.8 KOT/Mar