TY  - BOOK
AU  - Thompson, Arthur & Others
TI  - Crafting & Executing Strategy : Concept & Cases (16th ed.)
SN  - 9781259732782
U1  - 658.401/THO/Cra 
PY  - 2018///
CY  - New Delhi
PB  - Tata McGraw-Hill
KW  - Strategic planning | Strategic planning -- Case studies
KW  - Commerce
KW  - Bachelor of Business Administration
ER  -