TY  - BOOK
AU  - East, Robert ; Wright, Malcolin; Vanhuele, Marc
TI  - Consumer behaviour : applications in  marketing
SN  - 9788132103158
U1  - 658.8342 EAS-Con 
PY  - 2009///
CY  - New Delhi
PB  - Sage Publication India
KW  - Marketing research | Consumer behaviour
KW  - Commerce
KW  - Bachelor of Business Administration
ER  -