TY  - BOOK
AU  - Srinivasan. R
TI  - Casestudies in Marketing : The Indian Context
SN  - 9788120316782
U1  - 658.8 SRI 
PY  - 2000///
CY  - New Delhi
PB  - Prentice-Hall of India
KW  - Marketing
KW  - Commerce
KW  - Bachelor of Business Administration
ER  -