TY  - BOOK
AU  - Willaim, Well & Others
TI  - Advertising: principles and practice(7th ed.)
SN  - 9788131714140
U1  - 659.1 WIL/Adv 
PY  - 2006///
CY  - New Delhi
PB  - Prentice-Hall of India
KW  - Advertising
KW  - Commerce
KW  - Bachelor of Business Administration
ER  -