Willaim, Well & Others <br/><br/>
Advertising: principles and practice(7th ed.) 

 - New Delhi  Prentice-Hall of India  2006 
 - xxxi, 592p 
<br/><br/><br/>English 
<br/><br/><label>ISBN: </label>9788131714140 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising--Bachelor of Business Administration--Commerce
<br/><br/><label>Dewey Class. No.: </label>659.1 WIL/Adv