TY  - BOOK
AU  - Jefkins, Frank
TI  - Advertising (4th ed.)
SN  - 9788130000000
U1  - 659.1 JEF/Adv 
PY  - 2000///
CY  - New Delhi
PB  - Pearson Education
KW  - Advertising
KW  - Commerce
KW  - Bachelor of Business Administration
ER  -