TY  - BOOK
AU  - Kapoor, Jagdeep
TI  - 24 brand mantras  : finding a place in the minds and hearts of consumers (2nd ed.)
U1  - 658.827 KAP 
CY  - New Delhi
PB  - Response Books From Sage
KW  - Branding and consumers
KW  - Commerce
KW  - Bachelor of Business Administration
ER  -