TY  - BOOK
AU  - Gaikwad, S.
TI  - Advanced research in marketing: Vol 3
SN  - 9789391501792
U1  - 658.8005 
PY  - 2022///
CY  - Jaipur
PB  - Satyam Publishers & Distributors
KW  - Commerce
N1  - Marketing mix --
Communication process --
Traditional media --
Communication platform --
Direct marketing--
public relations
ER  -