Advanced research in marketing :  Vol 3 

 - Jaipur  Satyam Publishers & Distributors  2022 
 - 248p. 
<br/><br/>Marketing mix --<br/>Communication process --<br/>Traditional media --<br/>Communication platform --<br/>Direct marketing--<br/>public relations  
<br/><br/><label>ISBN: </label>9789391501792 
<br/><br/><label>Subjects--Chronological Terms: </label><br/>Marketing 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Commerce
<br/><br/><label>Dewey Class. No.: </label>658.8005  / GAI/ADV