TY - BOOK AU - Singh, Preetpal TI - Encyclopedia of Advertising and Sales Management: :Vol.4 SN - 978-93-91945-34-3 U1 - 659 PY - 2023/// CY - Jaipur PB - Mark Publishers KW - ADVERTISING KW - M.COM N1 - ENCYCLOPEDIA OF ADVERTISING AND SALES MANAGEMENT VOL.4; SALES MANAGEMENT IN 21ST CENTURY; SALES MANAGEMENT; CONCEPTS OF CUSTOMER SATISFACTION; GANDHIGIRI IN SALES; SALES FORCE MANAGEMENT AND MOTIVATION; BUYER SUPPLIER RELATIONSHIP IN 21ST CENTURY; SALES TRAINING; ER -