TY  - BOOK
AU  - Andrews, J . Craig
AU  - Shankar, Ravi
TI  - Advertising, Promotion and other aspects of Integrated Marketing Communication 10th ed
SN  - 9789355734587
U1  - 659.1 AND-SHI 
PY  - 0000///10th
CY  - Delhi
KW  - Advertising; Promotion;
ER  -