TY  - BOOK
AU  - Cherunilam, Francis
TI  - Strategic Management; A book on Busines Policy /Corporate Planning
SN  - 978-93-5051-102-2
U1  - 658.4012 
PY  - 1999///
CY  - Mumbai
PB  - Himalaya Publishers
N2  - This book, very comprehensive and concise, explains the subject matter of Business Policy and Strategic Management in the Indian context. The style is very lucid so that even who do not have any academic background of Management can easily follow it.
ER  -