TY  - BOOK
AU  - Cateora, Philip.R
AU  - Gilly, Mary.c
TI  - International Marketing 15th ed
SN  - 978-93-392-0446-4
U1  - 658.848 CAT/Int 
PY  - 2015///
CY  - New Delhi
PB  - Mc Graw Hill Education
KW  - International; Marketing
ER  -