TY  - BOOK
AU  - Keller, Kevin Lane
AU  - Swaminathan, Vanitha
TI  - Strategic Brand Management: Building measuring and managing brand equity 5th ed
SN  - 978-93-539-4613-5
U1  - 658.827 KEL/Str 
PY  - 2020///
CY  - Noida
PB  - Pearson
KW  - Brand Management; Strategic; Building; Brand Equity
ER  -