Keller, Kevin Lane <br/><br/>
Strategic Brand Management: Building measuring and managing brand equity 5th ed. 

 - 5th ed. 
 - Noida;  Pearson:  2020. 
 - xxx,642p. 
<br/><br/><label>ISBN: </label>978-93-539-4613-5 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand Management; Strategic; Building; Brand Equity
<br/><br/><label>Dewey Class. No.: </label>658.827 KEL/Str